{"id":18491,"date":"2021-11-23T08:00:48","date_gmt":"2021-11-23T07:00:48","guid":{"rendered":"\/\/novicap.com\/?p=18491"},"modified":"2021-11-23T08:18:57","modified_gmt":"2021-11-23T07:18:57","slug":"a-new-product-structure-and-brand-identity-for-novicap","status":"publish","type":"post","link":"https:\/\/www.novicap.com\/en\/blog\/a-new-product-structure-and-brand-identity-for-novicap\/","title":{"rendered":"A new product structure and brand identity for Novicap"},"content":{"rendered":"\n<p><strong>Novicap <\/strong>offers the most advanced working capital solutions to help businesses <strong>drive their business forward<\/strong>. Since our inception in 2015, thousands of businesses have chosen Novicap\u2019s solutions to manage and optimise their working capital.<\/p>\n\n\n\n<p>Novicap\u2019s product and customer success team is constantly evaluating how to create value for clients and provide them with the most intuitive working capital platform. That is why today we&#8217;re announcing a new product structure and brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An end-to-end working capital solution<\/strong><\/h2>\n\n\n\n<p>Last year, Novicap added <strong>Dynamic Discounting<\/strong> to its product suite following clients\u2019 demand for a supplier early pay solution that deploys their excess liquidity into the supply chain and earns them attractive returns.<\/p>\n\n\n\n<p>Dynamic discounting is complementary to Novicap\u2019s credit products which include Receivables Factoring and Supply Chain Finance.&nbsp;<\/p>\n\n\n\n<p>Novicap\u2019s platform now offers all these and future products in a <strong>modular way<\/strong>, i.e. a client can contract one or multiple products on a needs-basis via Novicap\u2019s main working capital management and optimisation platform.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yg7i7YgEG_2VmSqec-oFjHe2_0b3DNXFmlNEpYPn3DgGloBRrKr8cwDAmf-LAHwfJzxZ6kadnKSzSgMe8YMQJ-KLmEaqr_IuaFZ-R-wR5pKyg1Z4ZNahrHOtyEd8VxB52w0nDRqI\" alt=\"\"\/><\/figure>\n\n\n\n<p>Updated client functionalities of the platform include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A new, intuitive and fast way to navigate between product modules<\/li><li>Real-time visibility over a client\u2019s headroom available for all working capital solutions<\/li><li>An improved settings and profile to manage users and authorisations<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/wZ2t8Gy0V3mto8JHeXJUFMSpjg9Xq_VWn3_3BlnoZUU2LPsAHQMMIokBSSOkjh_Abcv2QMvfBtW5Ms1dNl3gZhS7B92avDfGUX_BUAOPyzZ2GTm2uKk7YCVpJcYlsvQ3bgqRrb8B\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new brand entity<\/strong><\/h2>\n\n\n\n<p>Following the unprecedented challenges faced by businesses during the covid-19 crisis, Novicap reinforces its purpose and role in supporting businesses growth with a new baseline: <strong><em>&#8220;Driving your business forward&#8221;<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"\/\/novicap.com\/assets\/uploads\/2021\/10\/novicap-animation-gif.gif\" alt=\"\" class=\"wp-image-17353\"\/><\/figure>\n\n\n\n<p>Coupled with a new baseline, the logo and typography have been redesigned to be more in line with the current design trends and represent the positive impact Novicap aims for.<\/p>\n\n\n\n<p>The new brand identity is reflected on all Novicap assets, both physical and digital, to create a consistent experience in all stakeholder interactions.<\/p>\n<img src=\"https:\/\/www.novicap.com\/assets\/uploads\/2021\/11\/new-novicap-logo-social.png\" class=\"ss-hidden-pin-image\" alt=\"\" data-pin-url=\"https:\/\/www.novicap.com\/en\/blog\/a-new-product-structure-and-brand-identity-for-novicap\/\" data-pin-media=\"https:\/\/www.novicap.com\/assets\/uploads\/2021\/11\/new-novicap-logo-social.png\" data-pin-description=\"A new product structure and brand identity for Novicap\"\/>","protected":false},"excerpt":{"rendered":"<p>Novicap offers the most advanced working capital solutions to help [&hellip;]<\/p>\n<img src=\"https:\/\/www.novicap.com\/assets\/uploads\/2021\/11\/new-novicap-logo-social.png\" class=\"ss-hidden-pin-image\" alt=\"\" data-pin-url=\"https:\/\/www.novicap.com\/en\/blog\/a-new-product-structure-and-brand-identity-for-novicap\/\" data-pin-media=\"https:\/\/www.novicap.com\/assets\/uploads\/2021\/11\/new-novicap-logo-social.png\" data-pin-description=\"A new product structure and brand identity for Novicap\"\/>","protected":false},"author":14,"featured_media":18501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-18491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novicap-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new product structure and brand identity for Novicap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.novicap.com\/en\/blog\/a-new-product-structure-and-brand-identity-for-novicap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new product structure and brand identity for Novicap\" \/>\n<meta property=\"og:description\" content=\"Novicap offers the most advanced working capital solutions to help [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.novicap.com\/en\/blog\/a-new-product-structure-and-brand-identity-for-novicap\/\" \/>\n<meta property=\"og:site_name\" content=\"Novicap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/novicapfinance\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T07:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-23T07:18:57+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/novicap.com\/assets\/uploads\/2021\/11\/new-novicap-logo-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Federico Travella\" 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